MAM
HUL is top advertiser in week 3: Barc data
Mumbai: Hindustan Lever Ltd (HUL) was once again the top advertiser in the third week of 2022 (15-21 January). As per data released by Broadcast Audience Research Council (Barc), the FMCG major delivered ad volumes 3528.69 for the period. It was followed by Reckitt Benckiser at 3499.69 and Ponds India at 1015.01.
Brooke Bond Lipton India, Cadburys India, ITC, Godrej Consumer Products, Amazon Online India, LIC, and Colgate Palmolive grabbed the rest of the spots.
Harpic Power Plus 10X Max Clean led the brands’ list with ad volumes of 579.53. At 437.54 Dettol Antiseptic Liquid was second. Disrupting FMCG dominance at the top three positions, Asian Paints Apex Ultima Protek lodged itself at number three with ad volumes of 304.68. Policy Bazaar.com was another unusual brand at number four.
Vanish Oxi Action, Lizol, Harpic Bathroom Cleaner, Ultratech Cement, and Horlicks were in the next five positions, respectively. Kia Carens was the new entrant at the tenth position.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
