Ad Campaigns
HUID campaign earns Jos Alukkas the Best Retail Promotion Award
Mumbai: Jos Alukkas has been honoured with the esteemed “Best Retail Promotion of the Year 2023” award by Retail Jeweller India. This prestigious recognition is a tribute to Jos Alukkas’ extensive campaigns that have effectively promoted HUID along with its myriad advantages to consumers across the country. Jos Alukkas holds the distinction of being the first jewellery group to release an advertisement aimed to raise HUID awareness. Continuing their pioneering efforts, Jos Alukkas organised the country’s first HUID Exchange Fest.
The award was received by the Jos Alukkas managing directors Varghese Alukka and John Alukka at the Retail Jeweller India Awards 2023 held in Mumbai.
In its journey since inception, Jos Alukkas has remained a customer-focused jeweller, a frontrunner in spearheading multiple projects to empower customers with information on BIS-916 and now, HUID dissemination and promotion. Jos Alukkas laid out plans, that have not just awakened the customers’ knowledge but have started an extensive rush in the country. This is natural for a group that has the distinction of being the first jeweller to introduce BIS-916 stamped gold jewellery to their customers.
“We have always taken up and implemented the central government measures and reforms related to gold, which has benefited the consumers a lot. We will always take it as a mission to ensure pure gold,” said Jos Alukkas chairman Jos Alukka.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
