MAM
Huella makes its ad move, ropes in Prabhvir Sahmey as strategy advisor
MUMBAI: When an adtech player wants to make a statement, it brings in a strategist who’s seen the script unfold for decades. Huella, one of India’s fastest-growing independent adtech companies, has appointed Prabhvir Sahmey as strategic advisor, a move designed to sharpen its market narrative and fuel its next growth chapter. Sahmey isn’t new to the spotlight. With 25 years of experience across digital, media, and adtech, he has played pivotal roles in shaping India’s advertising ecosystem. His most recent stint was as senior director, ad sales at Samsung Ads, where he drove innovation in connected TV and programmatic solutions.
For Huella, which is rapidly scaling from being a challenger brand to a market mover, Sahmey’s addition is about more than just marquee credentials. Based out of Delhi/NCR, he will guide the company’s efforts to strengthen its product portfolio, refine internal structures, and amplify its external presence.
“Huella has always been about building something larger than a company, it’s an ecosystem where creativity, technology, and credibility meet,” said Huella co-founder & CEO Prrincey Roy. “Bringing Prabhvir on board is a deliberate step to ensure we scale this vision with discipline and ambition.”
For his part, Sahmey called the appointment “an exciting opportunity to work with a transformational leadership team that’s building a future-ready adtech ecosystem.” He added that Huella’s clarity of vision makes it a fertile ground for meaningful impact.
As the adtech sector in India prepares for a period of consolidation and innovation, Huella’s latest move signals that it wants to play in the big leagues not just chasing growth, but writing the next chapter of the country’s digital advertising playbook.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
