MAM
Hubble makes the world spin in style at Miss World 2025
MUMBAI: Move over moon landings, Hubble Entertainment just delivered a spectacle that lit up Hyderabad with stars of a different kind. As the official event management partner of the 72nd Miss World Festival, Hubble Entertainment turned Telangana’s capital into a shimmering stage for global glamour, cultural pageantry, and purpose-driven celebration. With over 108 countries represented, and 21 days of cultural extravaganza, the Mumbai-based experiential powerhouse proved that when it comes to world-class event production, India’s got more than just the moves.
From the regal opening ceremony to the resplendent Grand Finale, Hubble’s creative compass was tuned to both precision and pizzazz. Every segment be it cultural showcases, philanthropic engagements, or media galas unfolded with storytelling flair and immaculate execution, earning nods from the Miss World Organisation, international delegates, and domestic dignitaries alike.
The show wasn’t just beauty and sequins. It was strategy, scale, and seamlessness. The festival served as a canvas for Hubble to blend India’s cultural heritage, Telangana’s famed hospitality, and global production standards into an unforgettable experience.
Hubble Entertainment co-founder and managing partner Hafiz Khan said, “This wasn’t just about hosting a pageant, it was about showcasing India’s capacity to create global experiences rooted in our own cultural richness. Being entrusted with this festival was humbling, and we’re proud to have helped put Hyderabad and Telangana firmly on the global events map.”
Hubble Entertainment is no stranger to grandeur. Known for delivering high-voltage brand activations, award shows, concerts, and celebrity-led experiences, the agency has built a reputation for storytelling with scale. But Miss World 2025 marked a new high: not just a successful execution, but an immersive narrative that blended tradition, hospitality, and wow-factor in equal measure.
With Hyderabad’s skyline as the backdrop and over 100 delegates in the spotlight, Hubble didn’t just manage an event, it orchestrated a global moment. And the world was watching.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
