Ad Campaigns
Huawei launches new ad campaign with RCB players
MUMBAI: Honor, Huawei’s smartphone e-brand for digital natives, has launched its first ad campaign to promote the newly launched Honor 4X in India.
The TVC, which will go on air later this month, is conceptualized by L&K Saatchi & Saatchi and features players from Royal Challengers Bangalore (RCB).
The TVC is an attempt to communicate with Honor’s existing as well as new customers. It talks about how the company is attracting newer audience with Honor 4X, which is ‘For the Brave’. The ad features the stars of the team, displaying their power and speed in line with the new Honor 4X.
Huawei India and Honor president, consumer business group Allen Wang said, “Huawei has maintained a long and healthy relationship with Royal Challengers Bangalore. Our first ad campaign for 4X emphasizes on the speed and focus of the players that goes hand in hand with Honor 4X. Our recently launched brand Honor resonate the philosophy of “For the Brave,” for the ones who dare to dream and follow their passion to achieve something, much like the team and players Royal Challengers Bangalore. With this ad campaign we want to reach out to the youth of the India who are our real ambassadors.”
As a long-term commitment towards the game and the team, Huawei has entered into an association for three years starting 2015. The partnership between Huawei and RCB is a continuation of last year’s collaboration. This partnership testifies Huawei’s commitment towards India and market localization.
Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We wish Huawei well with the new campaign and are excited about our renewed partnership with Huawei for the next 3 years. We thank them for the support and the faith shown in us as we look towards a mutually beneficial and fruitful association.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
