Ad Campaigns
Huawei India to launch $ 10 million campaign in Jan 2014
BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from advertising agencies that have submitted offers.
“We’ll be taking a decision in about a week’s time about the agency that will create the campaign,” revealed the sources. “The $ 6-10 million campaign will cover corporate branding as well as products, devices,” added the source. Huawei plans to use television, outdoor, print and digital for its mass media communications.
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The company is planning a three phase campaign revealed the source further. Initially, it’ll be about brand building over the first six months, followed by a sustainability campaign over the next six months, culminating with a leadership campaign.
Huawei officials were in Bengaluru late last week for the India launch of what the company claims is the thinnest mobile at 6.18 mm in the world – the Huawei Ascend P6. The P6 is being touted as the current flagship smartphone in India by the company, and will feature in lot of the company’s communications. Earlier, the phone model has its global launch in the fashion capital of the world – London on 6.18 (18 June, 2013). Huawei plans to launch other phone devices as well as products including tablets in India.
Huawei Devices India president Victor Shanxin said, “The Ascend P6 has already received a tremendous response from global consumers over the last few months, offering unsurpassed technology with a design that is simply stunning.”
Victor revealed that Huawei had received orders totaling five million units of the P6 from across the geographies where it had been launched and had completed supplies of around three million P6 handsets so far since the launch on 18 June.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
