MAM
Huawei India to launch $ 10 million campaign in Jan 2014
BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from advertising agencies that have been submitted.
“We’ll be taking a decision in about a week’s time about the agency that will create the campaign,” revealed the sources. “The $ 6-10 million campaign will cover corporate branding as well as products, devices,” added the source. Huawei plans to use television, outdoor, print and digital for its mass media communications.
The company is planning a three phase campaign revealed the source further. Initially, it’ll be about brand building over the first six months, followed by a sustainability campaign over the next six months, culminating with a leadership campaign.
Huawei officials were in Bengaluru late last week for the India launch of what the company claims is the thinnest mobile at 6.18 mm in the world – the Huawei Ascend P6. The P6 is being touted as the current flagship smartphone in India by the company, and will feature in lot of the company’s communications. Earlier, the phone model had its global launch in the fashion capital of the world – London on 18 June, 2013. Huawei plans to launch other phone devices as well as products including tablets in India.
Huawei Devices India president Victor Shanxin said, “The Ascend P6 has already received a tremendous response from global consumers over the last few months, offering unsurpassed technology with a design that is simply stunning.”
Victor revealed that Huawei had received orders totaling five million units of the P6 from across the geographies where it had been launched and had completed supplies of around three million P6 handsets so far since the launch on 18 June.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
