As AI makes it easy to create campaigns in 10 languages across 20 markets, the real test is whether brands will tell genuinely local stories or...
Clients want fee cuts and the platforms want the whole job. Agencies are running out of time to work out what they are still being paid...
A 23-year veteran of the network's advertising business takes charge of revenue across four regions
MUMBAI: Mar-tech network Wondrlab Network is in talks to acquire advertising major Madison World, according to media reports, in a move that could reshape India’s agency...
25 INS agencies onboarded as Gulf News sharpens India strategy
