MAM
HT Media reorganises digital news, brings in new heads
NEW DELHI: HT Media is giving its digital newsrooms a fresh haircut and a sharper suit. The publisher is reorganising its online operations around individual brands, betting that clearer ownership will play better in a world shaped by AI, changing reading habits and fickle traffic.
The shift comes as the company hits a new scale in its digital journey and follows the exit of chief content officer Binoy Prabhakar. An executive close to the move said, “The company is gearing up for the next phase of growth. With Binoy moving on, it provided the right opportunity to evaluate our structure and ensure it is future-ready.”
Prabhakar marked 14 January 2026 as his last day at Hindustan Times Digital, writing on LinkedIn that it had been “an absolute honour” to lead the digital arm of a 100-year-old publisher. He joined HT in April 2023 and steered digital content for nearly three years.
The rethink reflects how news is now found and consumed. AI tools are rewriting discovery, platforms are less predictable and loyalty is harder won. In response, HT Media is appointing dedicated business heads for its key digital brands, giving each a clearer mandate and sharper focus.
Paras Sharma steps up as business head for Live Hindustan. An internal hire, Sharma has spent over eight years across HT’s digital businesses. Since 2018 he has led digital content and syndication at HT Digital Streams, and earlier helped build the digital business at Hindustan Media Ventures.
Mint gets Amrendra Shukla as its new business head. Shukla, who joined HT Media more than three years ago, previously ran digital subscriptions and partnerships, building a recurring revenue engine that lifted predictability of the digital topline by 40 percent. More recently, he has driven consumer revenue across Mint, Hindustan Times and other properties. Before HT, he worked at Emeritus, leading global growth for its consumer and edtech business.
Hindustan Times itself will be led digitally by Nisheeth Upadhyay, an external hire with familiar roots. Upadhyay joins from The Print, where he was editor for operations, and is an HT alumnus with nearly seven years at the paper in roles spanning production, content and homepage leadership.
In short, HT Media is swapping one big digital command centre for several brand-led cockpits. In a noisy, algorithm-driven sky, the company is betting that clearer controls will make for a smoother flight.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
