MAM
HT Media launches Singapore edition of Mint
MUMBAI: HT Media has launched an international weekly ‘MintAsia‘, Asia‘s weekly window into Indian business and economy, in Singapore this weekend.
MintAsia will come out every Friday and will also be available on stands at a cover price of 6SGD. The weekly would have a print run of 3,000 copies.
It is an unbiased and clear minded weekly with in-depth analysis and sharp insights that will keep the global audience abreast of developments shaping the Indian economy and markets.
Talking about the idea behind the launch of this paper in Singapore, HT Media CEO Rajiv Verma said, “When we conceptualized Mint, we were always very clear that it would be a regional media brand and I am delighted that, with this launch in Singapore of MintAsia, we have started on that journey. This is a first for an Indian media company.”
The paper will be unveiled at the IIMPact alumni event in Singapore on 6th April, 2013, by Mr. Raghuram Rajan, Chief Economic Advisor to the Government of India and Mr. R Sukumar, Editor, MintAsia.
The content of the paper will be distributed into various sections including Banking & Finance, Policy & Corporate Affairs, Opinions & Views of experts across industries and a lifestyle section from Mint Lounge.
MintAsia Editor R Sukumar, while talking about the content of the paper, said, “Singapore is one of the world‘s foremost financial centres and many decisions regarding investments in India happen here. With our unique Web First approach and a weekly print offering, both backed by an integrated newsroom we will try and cater to the India-specific information needs of the discerning Singapore reader.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
