MAM
HT Media attacks TV news in its new film
The HT Media Group has relaunched its flagship brand Hindustan Times in an all-new digital-first avatar. The English daily, with a legacy of over 96 years and a total readership of eight million across India (TR, IRS Q4’19), has undergone a complete re-design that addresses the multi-platform shareable news consumption habits of today’s generation, particularly the millennials.
The refreshed HT product portfolio, including HT City and Brunch, is replete with elements that offer seamless print to digital integrations. It further gives the readers more than what is available on just the print medium via QR Codes, video pointers, links to podcasts and photo galleries that direct the readers to HT’s digital platforms to experience, engage and express more.
In terms of the new design elements, HT has launched its new logo that is classic yet contemporary, evoking the credible legacy that the brand brings to its modern-day readers. The thoughtfully crafted crest captures the journey of the brand from ‘quill to cursor’ and the values the brand has embodied since its inception in 1924 – ‘Clarity and Credibility’.
HT has also unveiled its new positioning – First Voice, Last Word. It represents the ethos of the brand with its continued promise of credible journalism, especially in today’s information-addled world. While the First Voice alludes to its digital-first agile approach, which is always the first to raise issues faced by the citizens today, the Last Word captures the essence of journalistic excellence associated with a credible, trusted and respected news brand.
Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN) India, has worked on the integrated campaign of the relaunch. The campaign maintains a sharp millennial focus in the messaging and design contours.
The campaign film showcases a young woman addressing to the camera about how the audiences today are being fed with broken news that does not make anyone wiser. She attacks the format in which the news stories are broken, discussed and disintegrated on social media platforms, and debated further in evenings leaving anything but the truth aside. Towards the end, she brings to fore the HT’s positioning of ‘first word and last voice’.
“The media landscape has undergone an immense transformation in the past decade and despite the testing times, Hindustan Times continues to make strides as a market leader to give the ‘news consumers’ what they are seeking and how they are seeking it. This refreshed product fits the fast-paced, knowledge-seeking needs of the millennials without alienating the older generation who are also fast adapting to the new ways of news consumption. We are extremely excited about this new offering and are certain that this raises the bar for the news industry in our country” said HT Media Ltd group CMO Rajan Bhalla.
Dentsu Impact CCO Soumitra Karnik added, "Our focus was to make this campaign around the brand new format of HT; not just the design part of it but the core idea of becoming the most authentic news source available to its subscribers across all platforms. The new generation of news seekers are seeking absolute truth in the news they consume. They are tired of sensationalism; they are asking hard questions about the current state of journalism and they are expressing themselves freely and fearlessly across all platforms. And It is this relentless quest for the truth that we have tried to bring to life through a hard-hitting and thought-provoking narrative, voiced by the young and impactful social commentator, Aranya Johar – a representative for the responsible and aware millennial. The all-new HT is a fantastic product. The newspaper is interactive that impeccably integrates the print-to-screen reading experience.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
