Brands
Hrithik Roshan unveils his fitness brand HRX’s first Mumbai store
Mumbai: Hrithik Roshan, an Indian Actor and fitness enthusiast, has unveiled his fitness brand HRX’s first store in Mumbai today. HRX is India’s first homegrown fitness brand, jointly owned by Roshan and Exceed Entertainment.
The Mumbai store is the city’s first standalone store spread over 2600 sq ft of real estate in Mumbai’s Phoenix Market City in Kurla. It has over 500 SKUs across Apparel, Footwear, Accessories, Fitness Equipment, Audio, Nutrition, and Personal Care selections for shoppers. The popular segments that HRX operates in include T-Shirts, Track Pants, Jackets, Sports Bras, Tights, and Footwear, which cover the latest fashion trends, fits, silhouettes, and seasonal colors, catering to the Gen-Z and Millennial cohorts.
The Mumbai store is the first of its kind. It is created to extend the HRX experience offline, promising an integrated shopping experience inspired by Roshan’s fitness journey to its active consumer base as well as everyday athletes who follow the brand. The concept is conceived as an attempt to express the core essence of HRX- Be the Best version of yourself. The physical ambience is designed as a condensed expression of an inspiring workout space, for body and mind. With Urban Scapes in context, this concept captures elements of both indoor and outdoor fitness regimes, expressed using differentiating textures, colors and relative elements.
Roshan on the Mumbai store launch said, “HRX was built a decade back as an online brand, offering comfortable and functional fitness apparel and accessories to encourage people across the country to pursue their everyday fitness goals. After a decade-long journey we have come this far and I am delighted to announce the launch of the Mumbai store, which is a translation of our online experience into a more personalized offline experience. The immense love & trust in the brand from the HRX community has enabled us to launch this store in Mumbai while continuing with the plans of launching many more. I hope shoppers will enjoy the HRX in-store experience and all our product offerings as much as they enjoy the experience on Myntra.”
HRX provides fitness enthusiasts with a functional, technological, and trendy product range that enables users to pursue their fitness goals. The brand is planning to launch 12 more stores in 2023 across cities like Indore, Kochi, Lucknow, and Pune.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
