Brands
Hrithik Roshan to continue as brand ambassador for Clear Premium Water
Mumbai: Clear Premium Water, a bottled water brand, has completed a year in partnership with Bollywood superstar Hrithik Roshan as its brand ambassador. The collaboration has seen immense success and is poised to soar through 2024 and extending to 2025.
Hrithik Roshan, known for his exceptional talent and charisma, has been an integral part of Clear Water’s mission to provide safe and clean drinking water to all.
Reflecting on the milestone, Hrithik shared, “Wow, can’t believe it’s been a year already! Clear Water has been my go-to, keeping me refreshed and energized through every challenge. When it comes to making a conscious choice, Clear Rehne Mein Samajhdaari Hai. Here’s to many more years of staying CLEAR and joining hands with a brand that’s innovative and on a mission to make safe and clean drinking water available to all. Stay Clear, Cheers!”
Clear Premium Water founder and CEO Nayan Shah said, “Our partnership with Hrithik Roshan, has played a crucial role in establishing CLEAR as the preferred choice nationwide. With his endorsement, we have garnered trust among the masses and expanded our reach significantly. Moving forward, our ongoing collaboration with him will further bolster our position as a trusted national brand, enabling us to reach even greater heights within the industry.”
The partnership with Hrithik Roshan has been a game-changer for Clear Water, significantly enhancing consumer trust and deepening brand loyalty. Through his widespread popularity and considerable influence, they’ve not only bolstered brand recognition but also solidified their position as the preferred choice for Premium bottled water brands. With Hrithik’s support, Clear Water remains committed to making a lasting impact on the bottled water market, all while championing healthy living and environmental stewardship through its sustainable and social initiatives.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
