Ad Campaigns
Hrithik Roshan sparks #BeatTheLimits campaign as BeatXP brand ambassador
Mumbai: BeatXP, India’s fastest-growing D2C fit-tech company, has onboarded the Indian superstar Hrithik Roshan for endorsing its latest line-up of massagers. The partnership comes at a pivotal juncture as the demand for fitness and health gadgets soars. Hrithik Roshan’s alignment with BeatXP is poised to fortify the brand’s standing in the body massager domain. Ranked among the top three brands for body massagers in the country, BeatXP’s resonance with Hrithik Roshan’s health-conscious lifestyle mirrors its commitment to advanced wellness solutions. His partnership underscores a significant leap in advocating the essence of self-care and revitalisation. Hrithik will take center stage in promoting an innovative array of massagers through the upcoming #BeatTheLimits campaign.
The impactful “#BeatTheLimits” campaign encapsulates the essence of transcending mediocrity, encapsulating BeatXP’s resolute mission to revolutionise the realms of fitness, relaxation, and vitality. By igniting this maiden campaign, BeatXP is ushering in an era of wellness technology that empowers individuals to rise above their constraints. At its core, the campaign is an invitation to break boundaries and surpass personal limits. Through this empowering movement, BeatXP’s innovative massager category serves as a catalyst for rejuvenation, offering individuals the means to rejuvenate, re-energise, and revitalise themselves. With #BeatTheLimits, BeatXP beckons individuals to journey beyond their comfort zones and discover new heights of well-being, all made achievable through the transformative potential of their state-of-the-art massagers.
Speaking on this collaboration, BeatXP business director Ashish Dhuvan shared, “We are thrilled to welcome Hrithik Roshan into the BeatXP family. His dedication to fitness and wellness aligns perfectly with our brand’s values. With the launch of the ‘#BeatTheLimits’ campaign, we aim to inspire individuals to transcend their limits and embrace holistic well-being.”
Expressing his excitement about the partnership, Hrithik Roshan said, “BeatXP’s unwavering dedication to provide health-care solutions truly impresses me. Their range of massagers is a remarkable step towards prioritising self-care in our dynamic lifestyles. This partnership resonates strongly with our shared commitment to holistic well-being and rejuvenation.”
BeatXP business director Aziz Alam, shared their perspective on the collaboration, stating, “Leveraging our partnership with the esteemed youth icon Hrithik, we anticipate a substantial outreach to our nationwide target audience. Despite being a leading massager brand in the country, the awareness surrounding massagers and their utility remains relatively modest. This collaboration not only elevates our brand’s presence but also serves as a pivotal tool for product and utility awareness expansion.”
BeatXP has introduced two flagship models – the Bolt Deep Tissue Massage Gun and the LegSense 360. These cutting-edge offerings are now available at exclusive launch prices on beatxp.com, with the Bolt Deep Tissue Massage Gun priced at just Rs 1,799, and the LegSense 360 available at an attractive price of Rs 14,999.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
