Brands
Hrithik Roshan appointed as the brand ambassador for MyFitness
Mumbai: – After being acquired by Mensa Brands, MyFitness which is a first-of-its kind and the fastest growing brand in the peanut butter category, has appointed actor and fitness icon Hrithik Roshan as its first-ever brand ambassador. Hrithik is widely recognised as a proponent of health and fitness and has amassed a significant following among the Indian population, which will assist MyFitness in expanding its product reach to a wider audience.
Roshan’s reputation as a millennial fitness icon aligns perfectly with MyFitness’s mission of a healthier lifestyle for one and all.
Mensa Brands CEO & founder Ananth Narayanan commented on the partnership, “We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful.”
Speaking on his association with MyFitness, Roshan said, “My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products – a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I’m in complete alignment with their vision and look forward to being a part of their growth.”
Roshan and MyFitness are poised to ignite the market and offer consumers an assortment of tasty and healthy nut butters high in protein. Stay tuned for more exciting announcements from the brand.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
