Brands
Hrithik adds star flavour to Rakesh Masala’s 50th year
MUMBAI: Rakesh Masala has turned up the heat on its 50th anniversary, partnering with HRX Films and roping in megastar Hrithik Roshan for its new pan-India campaign, Swaad Jo Reh Jaaye Yaad. Conceptualised by Collective Creative Labs, the campaign blends humour, nostalgia and the unmistakable taste that has seasoned Indian kitchens for five decades.
The films feature Hrithik in light-hearted, slice-of-life moments, from set antics to candid off-screen conversations, revealing the superstar’s love for authentic flavours made richer with Rakesh Masala. It’s a playful reminder that even icons savour the simple joy of a perfectly spiced meal.
“Rakesh Masala has been a household name for decades, loved for its authentic taste and quality,” said Rakesh Masala managing director Ajhay Kumar. “As we mark our 50th year, joining hands with Hrithik Roshan feels like the perfect way to take our legacy forward.”
Produced by HRX Films, the campaign celebrates both brand and star power. “We wanted to tell a story rooted in humour and relatability,” said HRX Films CEO Eshaan Roshan. “By merging Rakesh Masala’s timelessness with Hrithik’s charisma, we created something that speaks to audiences across India.”
With a mix of TVCs, digital shorts, print and outdoor buzz, the campaign spices up screens nationwide, proving that great taste, much like great cinema, always leaves you wanting more.
Brands
Cars24 co-founder Gajendra Jangid steps down amid leadership churn
Exits of CEO Himanshu Ratnoo and Ankit Bhalla add to top-level reshuffle
NEW DELHI: Cars24 has seen further top-level changes with co-founder Gajendra Jangid stepping down, adding to a series of senior exits at the company in recent months.
According to media reports, Jangid conveyed his decision in an internal communication to employees, stating that he had been considering the move for some time. He noted that there comes a stage when a company no longer relies on its founders to keep progressing, adding that it felt like the right moment to step back.
His exit follows a period of notable leadership churn at the Gurugram-based company. Recently, Himanshu Ratnoo stepped down as chief executive officer, while Ankit Bhalla also exited the organisation, signalling movement across key roles.
Responding to the development, Vikram Chopra acknowledged Jangid’s contribution, crediting him for shaping the brand, driving its marketing direction, and supporting the development of key teams and platforms within the ecosystem.
With multiple senior departures in quick succession, the company appears to be entering a phase of internal restructuring as it continues to scale its used car business in a competitive market.
