Brands
HP Telecom India appoints Psykie for integrated communications mandate
Partnership will focus on corporate visibility, leadership positioning and HPTL’s growth narrative
NEW DELHI: HP Telecom India Limited (HPTL) has appointed Psykie Creative Strategies to handle its integrated communications mandate as the technology and distribution company looks to strengthen its corporate narrative and leadership positioning.
Under the partnership, Psykie will manage public relations, corporate communications, thought leadership and digital communications for HPTL. The mandate aims to raise the company’s visibility across media and stakeholder platforms, highlighting its business journey, leadership, brand partnerships and evolving role in India’s technology and distribution ecosystem.
Listed on the NSE Emerge platform in February 2025, HPTL was established in 2011 as a telecom products distributor and has since expanded into a diversified technology and distribution business. Its brand associations include Apple and Nothing, alongside an expanding presence across markets.
“As we enter the next phase of our growth, our focus is not only on expanding our business but also on building a stronger technology and distribution ecosystem with greater digitalisation, transparency and scale,” said HV group managing director Vijay Lalsingh Yadav.
He added that the partnership would help bring greater clarity and consistency to HPTL’s corporate narrative, strengthen its leadership positioning and communicate its capabilities and ambitions to stakeholders.
Psykie co-founder Ravindra Samant said HPTL’s journey across technology, distribution and retail presented an opportunity to build a stronger corporate narrative around its growth and ambitions.
The agency will work on an integrated communications approach designed to sustain HPTL’s relevance across the media, industry and key stakeholder communities as the company enters its next phase of growth.
