Ad Campaigns
HP launches two short films featuring Yashaswini Dayama and Ahsaas Channa
Mumbai: HP India has launched ‘Power To Do It All’ campaign, featuring its latest range of innovative HP Pavilion laptops. The campaign aims to appeal to the GenZs, who are digital natives and use technology in everything they do. Conceptualized by Lowe Lintas, the campaign focuses on real-world problems faced by students and how the HP Pavilion notebooks solve those problems.
The multi-film campaign features celebrities Yashaswini Dayama and Ahsaas Channa, reprising their roles from the ‘Alisha Garima Diaries’ campaign by HP last year. Each film showcases relatable college situations, highlighting the reasons of preferring HP Pavilion range for students buying their first laptops.
Links to the short films :
The all-new HP Pavilion with Multi-touch:
The all-new HP Pavilion with Multiports:
The latest 13th-Gen HP Pavilion range of laptops are built with cool, innovative features for the GenZs. The short films highlight the multi-touch convertible feature of the Pavilion laptops, that allows Ahsaas to do multiple tasks easily, even while in the classroom. Being equipped with multiple ports helps her connect her laptop to her tech ecosystem conveniently, without carrying a bag full of adapters. These features are showcased to make the college lives of students easier and hassle-free.
Commenting on the launch of the campaign, HP India CMO Prashant Jain said, “GenZ needs from computing are beyond the ordinary. Our endeavour at HP is to make their interaction with technology intuitive and effortless. The Pavilion range, with its mobility, design and features like touch, eye safe display, solves for GenZs’ every day challenges and new needs, as they step into the world of high school and college.”
“This campaign has been conceptualised as a multiple part content series. It takes off where we left last year, educating customers about features which meet their needs, ” he added.
Students are constantly juggling between school, tuition, extracurricular activities, and maintaining an active social life. There is always a lot to do and not enough time to do it in. HP believes that as lifestyles evolve, there is a need to provide innovative solutions to make the interplay between work and play seamless.
The ‘Power To Do It All’ campaign is live across TV, digital, and social media platforms. HP India hopes to cater to the needs of college students and establish the newest Pavilion range as the obvious choice for students buying their first laptops.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
