MAM
How to use visual content format to create a long-term connect and impact with your audience
Mumbai: First things first. Be honest to your audience and the craft. Visual content has the power to instantly grab our attention and convey messages that words simply can’t. Whether it’s an eye-catching graphic, an engaging video, or a stunning photo, visual content has become a vital component of modern marketing. With the rise of social media and the increasing availability of visual content creation tools, businesses of all sizes now can reach a wider audience and build stronger connections with their customers through the power of visuals. From creating brand awareness to boosting engagement and driving sales, incorporating visual content into your marketing strategy assists in forging long-term connections and influencing the target audience.
The importance of visual content
Visual content significantly elevates your marketing strategy by capturing attention, simplifying complex information, and evoking emotions. In an era inundated with information, visuals like images and videos stand out, increasing the likelihood of converting viewers into customers. It enhances brand recall by leveraging the human tendency to remember visuals better than text. Moreover, visual storytelling, particularly through videos, offers a compelling and immersive experience. Ultimately, integrating visual elements into your marketing efforts not only enhances appeal but also effectively delivers your brand’s message to the audience, driving conversions.
Practices to create visually appealing content
Consider your audience: Precisely target your audience for an effective strategy. Define the problem you’re solving, identify the audience you’re helping, and establish metrics for measuring engagement. This clarity informs a more impactful and focused strategy.
Establish your brand: Visual content marketing is about crafting a unique brand story. Establish your brand concretely for a cohesive visual strategy. Consistency is key; for instance, if you’re in retail, maintain content within that space for a more focused appeal. Incorporate your brand’s colours, tone, and style consistently across all platforms to strengthen brand identity and recognition.
Encourage user-generated content: Amplify your visual content marketing by inspiring user-generated content. Rather than doing all the content creation work on your own, build a community for the niche. Engage your audience through reviews, social media queries, and interactions. It not only creates a community that appreciates your brand but also makes your visual content gain more reach, which, in turn, makes your marketing efforts highly effective.
Optimise for specific platforms: Tailor your visual content to various social media platforms to optimise visibility. Each social media platform demands specific formats to align with algorithms and gain the most views. Hence, it is essential to embrace vertical formats for enhanced discovery, especially on mobile devices. Businesses targeting these platforms should prioritise vertical framing, increasing the likelihood of impactful engagement and resonating effectively with their audience.
The power of visual content in marketing!
Modern marketing is witnessing the rise of visual content, which is an effective strategy for engaging people in new and significant ways. Its ability to draw attention, simplify information, and evoke emotion considerably improves marketing strategies. Through the implementation of optimal methodologies, including understanding the target audience, creating a unified brand identity, and promoting content created by users, companies can establish long-lasting connections and increase conversion rates. A lasting impression on the audience is ensured by further improving visibility through platform-specific visual content optimisation.
The difference between “just another brand” and “this is the brand for me” lies in how you can convert probable and existing users into brand custodians using the power of genuine interactions using various formats for maximum reach.
This article has been authored by TRIP creative agency founder Prateek A Sethi
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
