Ad Campaigns
How to make Crystal Crop ‘hara-bhara’
MUMBAI: It is good for farmers and crop at large. Crystal Crop Protection launched an interesting TV commercial on its popular fungicide – Bavistin. The evocatively-made commercial is being shown on major television channels, national as well as regional.
The main message of this TVC is it that Bavistin is a “zaroori”
(essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).
This has been effectively captured in this imaginatively filmed TVC which takes the message home effectively. It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India like Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu top name a few.
Crystal Group MD Ankur Aggarwal said, “With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection”
Crystal sr. vice president marketing C S Shukla added, “Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels.” Bavistin’s treated crop acreage is estimated around 70 lac acres.
Crystal works in three business verticals: agrochemicals, agro-equipment, and seeds. The company now has a strong international footprint in Egypt, Nigeria, Saudi Arabia, UAE, Turkey, and Bangladesh, and plans to expand to Latin America, Zambia, Zimbabwe, and South Africa.
Links to TVC
Hindi: https://youtu.be/BkHRB2U-zoU
Marathi: https://youtu.be/HZYyLNGBHY4
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
