MAM
How brands welcomed 2021
NEW DELHI: All things end, and so did 2020. The world rejoiced as the year that shall not be named faded to black and 2021 was ushered in with hearts full of hope and positivity. Social media was abuzz with happy messages, and brandsville too chimed in with quirky creatives to welcome 2021 as the year of new hope and new beginnings.
Here’s a look at how some top brands set the mood for the new year:
1. Burger King
2. Coca Cola
3. McDonald’s India
4. Netflix India
5. SonyLiv
6. Zomato
MAM
Motorola launches Signature smartphone with exclusive club privileges
New premium device offers curated luxury experiences via Signature Club.
MUMBAI: Motorola just turned premium into a secret society because when your phone comes with a backstage pass to life, even the specs start feeling like an invitation. Motorola India has unveiled Motorola Signature, positioned as India’s first smartphone with Exclusive Signature Club Privileges, backed by a high-impact campaign film conceptualised and executed by Schbang. The launch took place through a surprise activation at Jio World Drive, BKC, Mumbai, where a still representative beside a podium displaying the device came alive only when someone said “Hello Moto Signature,” unleashing live music, photography, tailoring support, lost wallet assistance and fine dining all dramatising the privileges available through the Signature Club.
The club transforms ownership into access: comprehensive travel and golf assistance, fine dining reservations, art and cultural events, luxury shopping referrals, business support and everyday conveniences. The activation mirrored these services in real time, shifting from stillness to spectacle to showcase the idea of meaningful luxury over mass premium.
Motorola India marketing head Gagandeep Bedi said, “With Motorola Signature, we are not just launching a smartphone, we are launching a statement. The Signature Club is a key to a life less ordinary, and ‘The Signature Surprise’ captures that magic in the most visceral, unforgettable way possible.”
Schbang (AVP) Hitesha Utmani and (Sr. solutions strategist) Shreya Shah added: “Luxury doesn’t announce itself, it reveals itself. The activation wasn’t just content creation, it was a live demonstration of what Signature Club membership actually feels like.”
The campaign positions Motorola Signature for affluent urban consumers cultural leaders, creators, entrepreneurs and decision-makers who value distinction, design, photography and refined innovation over conventional premium benchmarks.
In a smartphone world where everyone wants to stand out, Motorola isn’t selling another device, it’s handing the keys to a quieter, more exclusive kind of spotlight.
