Brands
How brands leveraged the curious case of missing monoliths
NEW DELHI: The curious case of missing monoliths is the latest mystery that has gripped the world. In late November, a team spotted a mysterious monolith in the desert of Utah, USA, which disappeared in a matter of 24 hours. Even though the government institutions did not reveal the details of the exact coordinates of the monolith, hundreds of enthusiasts flocked to the desert to visit the place.
In a matter of weeks, another similar monolith was spotted in Romania near the town of Piatra Neamt, which went missing in just four days. The two monoliths were quite identical in looks but were not examined by historians and scientists till then.
Since then, netizens have been demanding to know – who installed the monoliths in Utah and then in Romania and why did they just disappear in such a short while. Many seem to believe that incident is another one added to list of unsolved mysteries on earth.
While netizens and scientists were busy investigating the matter, brands around the world saw it as a great opportunity to jump in and connect with their audiences with a humorous take on the puzzling mystery. They released social media posts that showcased their products instead of the shiny metallic monolith.
Here are some of the brands that leveraged this trend.
Fevicol
Appeared on our feed, now it's stuck forever! #FevicolKaJod #MazbootJod pic.twitter.com/SbLLoQGclL
— Fevicol (@StuckByFevicol) December 4, 2020
Amazon
We can neither confirm nor deny that we had anything to do with the disappearance. pic.twitter.com/GdDQSfBYZE
— Amazon (@amazon) December 2, 2020
Paytm
For cashless payments, #PaytmKaro pic.twitter.com/Koav3XmBqz
— Paytm (@Paytm) December 3, 2020
Luxor Pens
If you have ever used our Permanent Marker, you would know that it doesn’t disappear.#Monolith #LuxorIndia pic.twitter.com/Xz5Ac8yrRZ
— LuxorIndia (@LuxorIndia) December 5, 2020
Jeep
The new rechargeable Jeep® Wrangler 4xe will be out of this world. (Coming Early 2021) pic.twitter.com/lilnnzXPEo
— Jeep (@Jeep) December 4, 2020
Ixigo
And this one ain't going anywhere #monolith pic.twitter.com/ALlYGJlUvU
— ixigo (@ixigo) December 3, 2020
McDonalds
welcome to McDonald's what can i get you? pic.twitter.com/iIgd8J5QIW
— McDonald's (@McDonalds) December 1, 2020
Shaadi.com
Declaration of #trends #trendingnow #monolith #love pic.twitter.com/pSNZem4l5Y
— Shaadi.com (@ShaadiDotCom) December 4, 2020
Cartoon Network
Will we ever find out who did this? Not Lakely.#monolith #UtahMonolith #InfinityTrain #CartoonNetwork pic.twitter.com/Wdxmq7GrFd
— Cartoon Network (@cartoonnetwork) December 2, 2020
Cadbury India
Neither lost, nor found alone. #Monolith #CadburyDairyMilkCrispello #Crispello #EqualSharing #FourFriends pic.twitter.com/PyskRLo6Vn
— Cadbury Dairy Milk (@DairyMilkIn) December 4, 2020
Brands
From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
