Brands
How brands leveraged the curious case of missing monoliths
NEW DELHI: The curious case of missing monoliths is the latest mystery that has gripped the world. In late November, a team spotted a mysterious monolith in the desert of Utah, USA, which disappeared in a matter of 24 hours. Even though the government institutions did not reveal the details of the exact coordinates of the monolith, hundreds of enthusiasts flocked to the desert to visit the place.
In a matter of weeks, another similar monolith was spotted in Romania near the town of Piatra Neamt, which went missing in just four days. The two monoliths were quite identical in looks but were not examined by historians and scientists till then.
Since then, netizens have been demanding to know – who installed the monoliths in Utah and then in Romania and why did they just disappear in such a short while. Many seem to believe that incident is another one added to list of unsolved mysteries on earth.
While netizens and scientists were busy investigating the matter, brands around the world saw it as a great opportunity to jump in and connect with their audiences with a humorous take on the puzzling mystery. They released social media posts that showcased their products instead of the shiny metallic monolith.
Here are some of the brands that leveraged this trend.
Fevicol
Appeared on our feed, now it's stuck forever! #FevicolKaJod #MazbootJod pic.twitter.com/SbLLoQGclL
— Fevicol (@StuckByFevicol) December 4, 2020
Amazon
We can neither confirm nor deny that we had anything to do with the disappearance. pic.twitter.com/GdDQSfBYZE
— Amazon (@amazon) December 2, 2020
Paytm
For cashless payments, #PaytmKaro pic.twitter.com/Koav3XmBqz
— Paytm (@Paytm) December 3, 2020
Luxor Pens
If you have ever used our Permanent Marker, you would know that it doesn’t disappear.#Monolith #LuxorIndia pic.twitter.com/Xz5Ac8yrRZ
— LuxorIndia (@LuxorIndia) December 5, 2020
Jeep
The new rechargeable Jeep® Wrangler 4xe will be out of this world. (Coming Early 2021) pic.twitter.com/lilnnzXPEo
— Jeep (@Jeep) December 4, 2020
Ixigo
And this one ain't going anywhere #monolith pic.twitter.com/ALlYGJlUvU
— ixigo (@ixigo) December 3, 2020
McDonalds
welcome to McDonald's what can i get you? pic.twitter.com/iIgd8J5QIW
— McDonald's (@McDonalds) December 1, 2020
Shaadi.com
Declaration of #trends #trendingnow #monolith #love pic.twitter.com/pSNZem4l5Y
— Shaadi.com (@ShaadiDotCom) December 4, 2020
Cartoon Network
Will we ever find out who did this? Not Lakely.#monolith #UtahMonolith #InfinityTrain #CartoonNetwork pic.twitter.com/Wdxmq7GrFd
— Cartoon Network (@cartoonnetwork) December 2, 2020
Cadbury India
Neither lost, nor found alone. #Monolith #CadburyDairyMilkCrispello #Crispello #EqualSharing #FourFriends pic.twitter.com/PyskRLo6Vn
— Cadbury Dairy Milk (@DairyMilkIn) December 4, 2020
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
