Brands
How brands are celebrating Christmas 2020
NEW DELHI: Wrapping up a rather tiring and complicated year that 2020 was, the season of joy and love is finally here with Christmas. While the celebrations are going to be muted with lockdown restrictions still in place across the country, it is nevertheless a good time to enjoy and enliven our spirits. Therefore, brands are also indulging in a number of fun activities, announcing special offers, and running cheerful campaigns to celebrate the holiday season.
Coca Cola
Coca Cola was trending on Twitter on Christmas eve with its heartfelt X-mas creative that encouraged consumers to gift their loved ones joy with some food and Coca-Cola. #XMasWithCocaCola is a global campaign running in 90+ countries, including India, and is created by Wieden+Kennedy London.
Make holidays blissful than ever by giving the gift of love to your dear ones. Add more joy with Coca-Cola & good food. #XmasWithCocaCola
Buy now – https://t.co/CSsdqWFsWR pic.twitter.com/NInrxkuG0n— Coca-Cola India (@CocaCola_Ind) December 11, 2020
Wiggles
Fast-growing pet care brand Wiggles launched a first-of-its-kind Christmas carol #WiggleBells asking pet parents to make their fur babies a part of the festivities.
Prior to the #WiggleBells campaign, Wiggles also rolled out a social media initiative as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2,500+ pet parents across India within its first three days of going live.
Bennet and Bernard Group
In the true spirit of bringing cheer, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality, gastronomy and consumer goods, launched a ‘Joy of Giving’ Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long drive will focus on highlighting the importance of ‘togetherness.’
Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.
Shorts TV
Shorts TV has come up with special segments of selected shorts from around the globe to remind you of the Christmas and New Year of old. It will be running an interesting mix of Christmas films including The Elf Who Saved Christmas, The Christmas Hot Dog, ‘Tis the Season, etc. The movies can be watched on Tata Sky ShortsTV, ShortsTV Active on Dish TV & D2H and Airtel ShortsTV.
Chupa Chups
One of the most iconic confectionery brands from the house of Perfetti Van Melle – Chupa Chups rolled out its new digital campaign #FunKaBooster, which is rooted in its philosophy of ‘Fun is for life, and not just for kids,’ to mark the Christmas fervour. The two digital-0nly films have been conceptualised by Ogilvy.
Winkies
Cake specialist Winkies has also baked a fresh campaign with Enormous Brands to ‘Sweeten The Season.’ The ad film focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
