Ad Campaigns
How action hero Tiger Shroff makes the pain go away
NEW DELHI: Global healthcare company Abbott has unveiled a digital film and television commercial (TVC) starring Bollywood action hero Tiger Shroff to launch its new Brufen Power spray.
The ad film reinforces the benefits of Brufen Power spray’s double-strength formulation of proven pain-relieving active ingredient diclofenac, delivered with a one-shot spray that ensures only the needed amount is sprayed on. This minimises wastage and ensures at least 800 sprays.
With the launch of Brufen Power spray, a topical analgesic, Abbott expands its Brufen portfolio, which is over 40 years old in India.
Abbott’s campaign outlines how Brufen Power spray offers quick and effective pain management, with double-strength diclofenac, and key pain-relieving ingredients methyl salicylate and menthol. The film showcases Tiger Shroff in the midst of a strenuous fitness routine, showcasing the power of targeted pain relief in enabling swift recuperation. This is captured in the brand proposition, ‘Seedha dard pe kare vaar’.
“Abbott has always strived to create scientifically proven solutions to address health needs, so people can live better and fuller lives,” said Abbott medical affairs director Srirupa Das. “Fast-paced lifestyles place greater demands on us, and people need solutions that provide quick relief from strong pain, while also ensuring low wastage. The new Brufen Power spray directly targets the source of pain with a unique formula. The metered dose in the compact pack and the unique spray mechanism fulfils the need for a solution that is easy to use and is effective.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
