Brands
Housing, PropTiger, Makaan blogs to be available on Alexa
MUMBAI: Elara Technologies, a Singapore-based digital real estate company and owner of Housing.com, PropTiger.com, and Makaan.com, has announced the launch of an initiative offering latest news of the Indian real estate sector on Alexa- compatible smart home devices. Alexa users will now be able to consume respective news and blog sections of housing news, PropGuide, and MakaanIQ on Amazon Alexa.
To listen to daily updates, users need to add Housing News, MakaanIQ or PropGuide to the Alexa skill set, and it will read the latest news in real estate along with other news from sources that one may have added. The cloud-based voice service from Amazon Alexa will present a compact brief of the news that can be consumed efficiently by a user.
Housing.com, PropTiger.com and Makaan.com group CPTO Ravi Bhushan said, “With almost 28 per cent of queries, voice-enabled searches are the new frontier and they are expected to contribute 50 per cent of all global searches. We are always at the forefront of adopting technology and transforming customer experience by providing instant solutions. Getting our news content in the voice format is another step towards offering our customers the utmost convenience. We see immense potential in serving informational queries such as latest news, property rates, how to guides and more such content in the voice format.”
“With emerging technologies shaping our lifestyle and dependencies, the recent development demonstrates our single-minded focus and commitment towards consumers, helping them experience property in a way never envisaged before. Most forward-thinking companies have pioneered change, in our field, we are delighted to have done it again,” added Bhushan.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
