Ad Campaigns
Housing.com launches new TVC campaign for ‘Home Utsav’
MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.
The campaign includes three creatives under ‘Home Utsav – ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.
The 360-degree campaign will run across TV, digital, social and radio.
The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign further illustrates that Home Utsav is an ideal platform that will help buyers with home buying decisions this festive season by bringing an irresistible bouquet of deals and discounts.
Commenting on the campaign, housing.com head of marketing Snehil Gautam says, “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”
Home Utsav is a month-long festival and has witnessed participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
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AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
