MAM
‘House of Pataudi’ releases ‘Stories of Love’, featuring real Myntra customers
MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, announces the launch of a video content series, intended at establishing a deep emotional connect with audiences from across regions and diverse cultural backgrounds. This is being established through a new brand property called, ‘Stories of love’, that captures real couples who have an interesting love story to narrate.
The concept allows ‘House of Pataudi’, a brand that exemplifies royalty and a rich lineage, to manifest itself through the cultural facets of modern India, by showcasing the diversity that exists among people. It vividly captures the various aspects of a relationship, such as love, affection and romance, among couples, to narrate a heartwarming story and firmly associating the brand with cultural events such as weddings and festivals.
Shot in the form of episodes, the brand solicits ‘Myntra Insiders’ – members of Myntra’s Loyalty Program, from across the country, with an interesting love story and offers to capture their story through a video. The very first video captures a young couple from Kerala, ahead of their monsoon wedding. The two-and-a-half-minute film explicitly captures the essence of monsoon, the landscape and culture of the place, apart from the couple, who share their feelings for each other and describe their relationship with a romantic fervor.
AD Agencies
Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
