Ad Campaigns
House of Hiranandani names Gul Panag as HTHM 10th edition’s event ambassador
Mumbai: House of Hiranandani is proud to announce actor and passionate runner Gul Panag, as the ambassador of the 10th edition of Hiranandani Thane Half Marathon (HTHM). The event, one of the biggest half marathon in Thane, will take place on Sunday, 11 February at Hiranandani Estate.
Over the past nine years, the Hiranandani Thane Half Marathon has attracted over 95,000 participants and this year it aims to surpass all the previous records. Featuring three categories including a Half Marathon (21 km), Dream Run (10 km), and Fun Run (4 km), the marathon will begin at Hiranandani Estate and traverse through Ghodbunder road, Upvan and will culminate at the start point.
Going beyond the run, the Hiranandani Thane Half Marathon takes an impactful stance on environmental conservation. It is aligned with the House of Hiranandani’s #TomorrowMatters campaign that encompasses four pillars of sustainability – Grow Green, Eco-Enlighten, Waste Wise, and Energy Smart – in order to address pressing environmental challenges and advocating for sustainable lifestyles.
House of Hiranandani VP, marketing strategy Prashin Jhobalia, “It is our privilege to host the 10th edition of Hiranandani Thane Half Marathon. As we gear up and prepare ourselves for this highly significant milestone, our vision and objective extends far beyond the marathon itself. We aspire and strive to inspire each one at the marathon to embrace and incorporate sustainability as an integral part of their lives.”
Actor and event ambassador for the 10th Hiranandani Thane Half Marathon Gul Panag said, “I am honored to be a part of the 10th Hiranandani Half Marathon, graciously hosted by the House of Hiranandani. I commend the brand for organizing such a monumental event that promotes fitness and a sustainable lifestyle. With the impact of climate change turning worse year after year, it is time for us to change and adopt a lifestyle that is in sync with nature.”
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








