Ad Campaigns
House of Glenfiddich unveils “Where Next?” campaign in India
Mumbai: House of Glenfiddich – Art, Travel & Beyond, a luxury lifestyle brand, unveils its campaign ‘Where Next?’ The campaign focuses on celebrating irrepressible individuals who have forged their own paths by challenging the status quo. The series celebrates the individuals who embraced the unknown and carved their journey against the odds.
The limited series has been conceptualised by Havas Worldwide and Disney+ Hotstar CreativeWorks with William Grant & Sons and enabled by DDB Mudramax, with the production handled exclusively by Disney+ Hotstar CreativeWorks (the branded content, creative, and innovation studio of Disney+ Hotstar). It showcases the inspiring journeys of four celebrities – Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna, who have pushed boundaries in their journey of embracing the unknown, often asking the question ‘Where Next?’ These pioneers exemplify the essence of tenacity and determination, truly showcasing what it takes to achieve success. The four-part series will be available exclusively on Disney+ Hotstar, will delve into their journey and highlight the unwavering passion, the relentless pursuit of their dreams and resetting to new ones.
Commenting on the campaign launch, William Grant & Sons Pvt Ltd country director – India Sachin Mehta said, “We are thrilled to unveil the ‘Where Next?’ series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich – Art, Travel & Beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The Where Next campaign recognizes and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”
Sushmita Sen, Bollywood Actress, Entrepreneur, said, “I am honoured to be a part of the ‘Where Next?’ campaign by the House of Glenfiddich – Art, Travel & Beyond. This campaign perfectly encapsulates the essence of life by celebrating those who discovered the world beyond their comfort zone. One of the things I found to be incredibly significant that helped me get to where I am today was being able to do things on my own terms. I am excited to inspire the world with my journey and ask them ‘Where Next?’ as they create their extraordinary stories.”
Zoya Akhtar, Indian Film Director, Screenwriter, Entrepreneur said, “As a storyteller, I’ve always believed in exploring new narratives and pushing the creative boundary that’s been set.
Being a part of the House of Glenfiddich’s ‘Where Next?’ the campaign has been amazing as one gets very few chances to talk about this aspect of the journey, to discuss the essence of what it means when you say “dare to dream.”
The sentiments echoed by Vikas Khanna, Indian Chef, Entrepreneur, “Where Next? Is truly a question that I always have in my mind. As a chef, author and filmmaker, my journey has always been about the relentless pursuit of innovation and excellence. It all started with wondering what else I could do next. Because I knew if I stop evolving, I wouldn’t reach where I am today. Being recognized as a part of House of Glenfiddich’s campaign has been an incomparable experience, and I hope my story will help inspire others to constantly ask themselves the ‘Where Next?’ question!”
Salim Merchant, Music Composer, Entrepreneur said, ‘My life has been a beautiful journey of experimenting with diverse melodies and crafting music that touches every soul.’ Where Next?’ campaign with its spirit of celebrating passion, mirrors the very essence of my musical pursuit. Being part of the campaign is a humbling experience, and I am excited to share my journey with the world. I hope it resonates with others, inspiring them to embark on their own creative journeys and pursue their passion.”
The first episode will premiere exclusively on Disney+ Hotstar on 29 December 2023 to celebrate the remarkable journey of Sushmita Sen, followed by three more episodes in the weeks that follow.
Watch teaser – https://www.hotstar.com/in/shows/where-next/1260157554
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
