Ad Campaigns
House Of Abiti unveils campaign #FromLoveToFatherhood
Mumbai: Luxury designer clothing brand, House Of Abiti proudly launched its latest Father’s Day campaign, #FromLoveToFatherhood. The campaign captures the profound moment of a wife revealing to her husband on Father’s Day that he will soon be a father. She uses a note attached to the gift from House Of Abiti to convey the message, blending the emotional depth of fatherhood with the sophisticated style of House Of Abiti.
#FromLoveToFatherhood showcases the anticipation and joy of becoming a father, and brings to life the idea that Fatherhood starts with expressing love! It highlights the youthfulness and elegance that the House Of Abiti is known for. The campaign features a beautifully crafted video where the story unfolds in intriguing and surprising scenes, reflecting the brand’s commitment to celebrating life’s most precious moments.
“At House Of Abiti, we believe that fatherhood is a journey filled with delicate moments of responsibility and joy. #FromLoveToFatherhood is a celebration of those moments, captured through our designs’ timeless style and quality,” said House Of Abiti founder Moin Kazi. “We are excited to share this beautiful story with you all and look forward to seeing how you, too, are expecting and/or living fatherhood in your own lives.”
The #FromLoveToFatherhood campaign by House Of Abiti features heartfelt storytelling through an intimate and emotional video that highlights the journey to fatherhood. The story of love, surprise, and new beginnings is beautifully told through the brand’s premium designer wear. The last scene showcases the latest collection as a gift for Father’s Day, demonstrating how House Of Abiti suits every stage of life, from special announcements to everyday elegance.
The brand invites everyone to celebrate Father’s Day with elegance and style with House Of Abiti’s finest collections.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
