MAM
Hotstuff and Genesis to handle digital mandate of Goeld Frozen Foods
Mumbai: Hotstuff Medialabs and Genesis Film Production have joined hands to work on the brand and social media mandate for Goeld Frozen Foods.
Goeld is an entirely vegetarian frozen food brand that uses cutting-edge freezing technology to preserve all the nutrients, flavour, and texture of the food. ‘Mac and Cheese Pops,’ ‘Dilliwalli Dal Aloo Tikki,’ ‘Oozy Cheese Corn’ bites, are just a few of the interesting alternatives available in the product line-up. Goeld also makes other Indian breads like Lachha Paratha, a premium Malabar Paratha, and other Indian breads.
With such a broad variety, Hotstuff and Genesis intend to take the brand digitally across platforms, focusing on product awareness and brand promotion that would eventually promote the offtake, both online and offline.
Speaking on the collaboration, Genesis founder and director Prahlad Kakkar said, “I have been associated with the Goel family for a couple of years now and it gives me great pleasure to be entrusted with the branding of their latest venture, GOELD frozen Foods. What makes this brand stand out from the others in the category is its unique attributes to India’s diverse food cultures, offering the basics in staples to the exotic in snacking. We do have a lot in store for the brand, which will be rolled out strategically through the year, with the ad film being the big highlight to watch out for… so stay tuned.”
About the association, Goeld Frozen Foods director Archit Goel added, “We as a brand and organisation, are looking for a huge game, and after meeting the teams at Genesis and Hotstuff, I knew that these are the individuals who can make my goal of a clean-label frozen food brand a reality while also making it simple for consumers to understand. Team Genesis and Hotstuff, as collaborators, have solutions to all our marketing and promotional needs. And yes, they’re very practical and have thoughts of the common man (not easy to find these days). I am sure that with the talent on board, we are going to work together for a longer period of time to create something like Garma-garam.”
Working with the individuals behind the brand, Hotstuff business head associate partner Rohit Sadavarte said, “It is more interesting than working with the brand itself. Archit Goel, the team’s spearhead, is frequently portrayed as having a contagious excitement and sense of optimism.”
“Because of this, we are free to consider and try out novel concepts and branding strategies. With Goeld as a new entrant to the Hotstuff family of clients, we are aggressively looking at spreading our wings in new directions; the future will soon see Hotsuff across categories like beverages, EV two wheelers, motor SUVs, fintech and many more,” he added.
Goeld is a brand that emphasises its unique qualities through India’s many culinary cultures With the purpose of digitally disseminating its specialties among customers, it seeks to offer a variety of items to its clientele while also taking part in many industries. With this mandate, Hotstuff is looking to cement their place as a leading media agency that has the experience and expertise to work across verticals.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
