MAM
Hotstar’s digital campaign reaches out to women audience
MUMBAI: Hotstar, India’s leading video-on-demand platform, has launched a digital campaign that reaches out to their women audiences and helps break away from the assumption that sports is only viewed by males.
Sporting events, including Cricket, have always been marked with highly energetic and passionate fans, always perceived to be men. However, these trends are fast changing as women fans celebrate sports with as much enthusiasm and gusto as any other male counterpart. Female fans from across the country are all gearing up for the showdown of the champions at this year’s ICC Champions Trophy 2017. With the advent of OTT platforms like Hotstar, there is a remarkable increase in female viewership of sporting content. Even on social media platforms, women fans are contributing immensely to the overall chatter around the ICC Champions Trophy. Hotstar has been quick to notice an increase in the female viewer consumption of sports content, like the IPL and the India-England cricket series which took place at the start of 2017, and has devised their new campaign that recognizes this trend.
In their exciting new campaign, Hotstar has partnered with popular female influencers to help spread the word to all their women viewers. With relatable promos from Surbhi Jyoti, Maanvi Gagroo and Mallika Dua, all prominent digital celebrities, the campaign is already connecting well with their female fans.
https://www.instagram.com/p/BU4d5AMFhJ0/?taken-by=mallikadua&hl=en
https://www.instagram.com/p/BU45n1eAM8K/?taken-by=surbhijyoti&hl=en
https://www.instagram.com/p/BU3j2JRDjnX/?taken-by=maanvigagroo&hl=en
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
