MAM
HostBooks partners with Circuit World as a platinum partner
Mumbai: In a strategic initiative aimed at augmenting its market footprint and fostering innovation within the Business Management sector, HostBooks, a leading provider of Enterprise Business Management solutions, is pleased to announce a new partnership with Circuit World, as a platinum partner. This collaboration signifies a pivotal step in HostBooks journey toward industry leadership and technological innovation.
Circuit World, renowned for its profound expertise and a commendable track record of success in the software industry, represents a vital addition to HostBooks mission of transforming Business Management services. The partnership is expected to have a lasting impact on HostBooks growth trajectory, leveraging the Platinum Partner’s extensive experience in driving innovation and growth.
Circuit World founder and CEO Pankaj Vaid, commented on the partnership, stating, “Joining forces with HostBooks offers an exceptional opportunity to lead in the Enterprise Management sector. I am eager to apply my extensive experience to support Circuit’s progressive strategy, ensuring we remain at the forefront of industry developments and continue to fulfil the changing needs of our clientele.”
HostBooks is distinguished by its dedication to integrating cutting-edge technologies, providing intuitive solutions, and adopting an innovative approach to meet the contemporary demands of businesses. The alliance aims to capitalize on the Platinum Partner’s in-depth knowledge of the ERP domain, accumulated through strategic roles and a remarkable history of enhancing user training, support, and migration strategies.
“Our partnership with Circuit World underscores HostBooks commitment to excellence and innovation,” remarked HostBooks. “Their comprehensive expertise and strategic perspective are invaluable as we strive to improve our solutions and set new standards within the industry.”
This partnership transcends mere growth objectives; it is about establishing new benchmarks for technological innovation in the financial sector. Through this alliance, HostBooks and Circuit World are set to redefine the financial and accounting solutions landscape, focusing on efficiency, regulatory compliance, and customer satisfaction.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
