MAM
HostBooks onboards Girish Belekar as head of implementation
Mumbai: HostBooks Ltd- an all-in-one comprehensive platform for diverse business needs has recently announced the appointment of Girish Belekar as Head of implementation. His appointment is followed by the platform’s strategic endeavour to strengthen its current footprint, whilst taking proactive steps to head on an expansion journey.
With his Six Sigma certification and over 23 years of experience in the gamut of AP ECC, Oracle EBS, OTM, INFOR ERP Implementation, Infra and Help Desk Services, Data Centre Operation, and more across all facets of diverse industries, Belekar’s role will be instrumental in redefining the company’s implementation strategy, forging a stronger alliance and partner management. In his new role, he is set to take charge of the company’s implementation and manage the service migration and delivery between technical teams.
Commenting on Belekar’s appointment, HORECA director and global business director Dr.Livingston said, “I am thrilled about Girish’s appointment, citing his impressive 23-year track record in strategic planning, team leadership through transitions, and overseeing the product/project lifecycle. Girish’s expertise is expected to drive substantial growth, enhance key areas, and solidify our position as a cloud software market leader.”
Leveraging his expertise in tackling intricate business challenges, Belekar at HostBooks is set to play a key role in crafting a strategic growth plan, emphasizing quality in optimizing business processes. His responsibilities include formulating impactful go-to-market strategies to maximize synergy, elevate sales, and significantly expand the platform’s customer base through a comprehensive enterprise-wide approach aligned with growth opportunities.
Elated to begin as the new Head of Implementation at HostBooks, Belekar expressed excitement, saying, “Thrilled to join HostBooks’ skilled team and expansive network. Leveraging my analytical mindset and implementation experience, I anticipate advancing HostBooks’ leadership in automation software. Through collaborative efforts to improve sales and marketing strategies, I’m confident we’ll be a catalyst for SME growth, achieving significant results.”
Before HostBooks, Belekar led projects as Implementation Project Manager at Logstar and held key roles at NewAge Software & Solutions, contributing significantly to technology implementation and customer relationship management. With decades of experience, he collaborated with reputable organizations like Robinsons Cargo & Logistics Pvt Ltd and Indoco Remedies.
As a pioneering automated business solution that revolutionises the business operations of SMEs, HostBooks is poised to become a premier provider in this highly competitive space. By onboarding Belekar to its network, the company will deliver excellence in execution to its diverse clientele both international and domestic.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
