MAM
HostBooks onboards Girish Belekar as head of implementation
Mumbai: HostBooks Ltd- an all-in-one comprehensive platform for diverse business needs has recently announced the appointment of Girish Belekar as Head of implementation. His appointment is followed by the platform’s strategic endeavour to strengthen its current footprint, whilst taking proactive steps to head on an expansion journey.
With his Six Sigma certification and over 23 years of experience in the gamut of AP ECC, Oracle EBS, OTM, INFOR ERP Implementation, Infra and Help Desk Services, Data Centre Operation, and more across all facets of diverse industries, Belekar’s role will be instrumental in redefining the company’s implementation strategy, forging a stronger alliance and partner management. In his new role, he is set to take charge of the company’s implementation and manage the service migration and delivery between technical teams.
Commenting on Belekar’s appointment, HORECA director and global business director Dr.Livingston said, “I am thrilled about Girish’s appointment, citing his impressive 23-year track record in strategic planning, team leadership through transitions, and overseeing the product/project lifecycle. Girish’s expertise is expected to drive substantial growth, enhance key areas, and solidify our position as a cloud software market leader.”
Leveraging his expertise in tackling intricate business challenges, Belekar at HostBooks is set to play a key role in crafting a strategic growth plan, emphasizing quality in optimizing business processes. His responsibilities include formulating impactful go-to-market strategies to maximize synergy, elevate sales, and significantly expand the platform’s customer base through a comprehensive enterprise-wide approach aligned with growth opportunities.
Elated to begin as the new Head of Implementation at HostBooks, Belekar expressed excitement, saying, “Thrilled to join HostBooks’ skilled team and expansive network. Leveraging my analytical mindset and implementation experience, I anticipate advancing HostBooks’ leadership in automation software. Through collaborative efforts to improve sales and marketing strategies, I’m confident we’ll be a catalyst for SME growth, achieving significant results.”
Before HostBooks, Belekar led projects as Implementation Project Manager at Logstar and held key roles at NewAge Software & Solutions, contributing significantly to technology implementation and customer relationship management. With decades of experience, he collaborated with reputable organizations like Robinsons Cargo & Logistics Pvt Ltd and Indoco Remedies.
As a pioneering automated business solution that revolutionises the business operations of SMEs, HostBooks is poised to become a premier provider in this highly competitive space. By onboarding Belekar to its network, the company will deliver excellence in execution to its diverse clientele both international and domestic.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
