Brands
HostBooks join hands with Darsh Infotech
Mumbai: HostBooks Ltd., an enterprise business management solution provider catering to mid-large and premium industries in India, is thrilled to announce its latest strategic partnership with Darsh Infotech, marking a significant advancement in the company’s distribution and service capabilities.
Darsh Infotech co-founder and CEO Bharati Nathwan brings over 15 years of expertise in delivering end-to-end retail solutions, specializing in POS, ERP, CRM, and auditing. With four decades of experience, Bharati’s profound domain knowledge ensures effective implementation of software solutions tailored to diverse business needs. Her confidence in HostBooks’ comprehensive solution highlights the potential to streamline operations and drive seamless growth, addressing inefficiencies associated with using multiple software systems. This partnership aims to enhance operational efficiency and facilitate holistic business development.
Expressing her enthusiasm about the partnership, Bharati Nathwani stated, “Joining forces with HostBooks Ltd. as a Platinum Partner is not merely a business decision but a strategic step towards empowering Indian enterprises. The potential for growth and the opportunity to streamline business operations with HostBooks are immense. Darsh Infotech foresees significant opportunities with HostBooks, particularly in mid-large enterprises across manufacturing, hospitality, restaurants, and distribution sectors.
HostBooks zonal business head Paras Dixit warmly welcomes Darsh Infotech onboard, firmly believing that the synergy between HostBooks and Darsh will mark a pivotal moment for the industry. Swetak Singh, AVP & head of channel business, expressed admiration for Darsh Infotech’s impressive track record of experience. With their expertise, we anticipate lucrative growth and significant improvements within our focal areas. Furthermore, their profound domain knowledge and extensive network will undoubtedly bolster our position as the leader in the cloud software market.
HostBooks vice president & business head of manufacturing Gopalkrishna Vaidyanathan remarked, “This partnership with Darsh Infotech is a cornerstone in our mission to democratize access to top-tier enterprise business solutions for mid-large and premium industries in India. We are thrilled to have Bharati Nathwani and his team on board, bringing their unparalleled expertise and vision to our collective journey.”
Abhijit Dutta, CSO and advisor to the board of directors expressed immense excitement about having Darsh Infotech onboard. With their impressive track record and ability & expertise to manage complex business scenarios in versatility, we anticipate substantial growth and enhancements in our focal areas. Their domain knowledge and extensive network will undoubtedly fortify our position as the leader in the cloud software market.
This partnership sees great opportunity in mid-large and premium enterprises, especially in manufacturing, hotels, restaurants, and distribution. HostBooks has a long range of products to cater to different segments, which provides a great business opportunity and helps to grow fast. Moreover, HostBooks provides single platform access to several modules, which is very unique in the industry and helps customers save time and money. HostBooks also onboarded major clients like Royal Orchid, Delta Inn, KariGhar, Ferh Hotels, The Clark Hotels Group, Sagar Ratna, and many more, which builds confidence. HostBooks is a government-authorized GSP as well.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
