MAM
HostBooks appoints RD Mishra as VP (FnB) for exponential growth
Mumbai: HostBooks – a SaaS-based and one of the fastest-growing accounting platforms is moving on an expansion spree in the FnB industry with the recent appointment of RD Misjra as the vice president – Of fnB business from January 2024. With his appointment, HostBooks aims to revolutionise its growth strategy, strengthen its leadership position, and acquire a significant market share across FnB markets.
With over 33 years of profound experience in the FnB industry across the gamut of Sales, Operations, Marketing, and Communications, Mishra is set to take charge of the new Development in the products, and Leadership delivery at HostBooks. His experience in leading and building excelling business strategies will facilitate the platform’s profitable growth trajectory and fortify its presence in the HORECA industry with new excellence.
Commenting on R D Mishra’s appointment, HostBooks founders Kapil Rana & Biswajit Mishra said, “We’re excited to have RD Mishra in our team. His impressive track record in overseeing diverse operations across multiple globally renowned companies in the FnB industry will bring a spark to our products. The domain knowledge and network he brings to the forum will enable us to solidify our position as the leader in the automation software space of the FnB industry.”
Delighted with the appointment, HostBooks global business head & Sr. director Dr Livingston said, “It is a wonderful opportunity to be a part of HostBooks that is taking charge of streamlining the automation requirement of the industries. Given my background in end-to-end process streamlining in the FnB industry, I look forward to contributing to the company’s ongoing success and propelling it to accelerate business efficiency.”
We’re thrilled to welcome R D Mishra, a seasoned professional in the Food and Beverage software and service industry, to HostBooks. With his wealth of experience, industry insights, and strategic acumen, Mr. Mishra is a valuable addition to our team. We’re confident that his presence will contribute significantly to our growth and success, aligning seamlessly with our commitment to delivering cutting-edge solutions and exceptional services, said BOD – CSO and Advisors Abhijit Dutta.
I’m excited to collaborate with HostBooks’ talented team to develop a robust product for the FnB market, addressing their pain points. Confident in delivering exceptional value, I believe we’ll successfully implement solutions for both existing and new clients.” he adds.
Before joining HostBooks, Mishra, former CIO at Om Sweets, played a pivotal role in building the business, leading product development, automation, and optimizing operations. With over a decade at Haldirams as AGM IT, he blended strategic thinking to foster excellence in execution.
As a premium automated business solution that revolutionises the business operations of SMEs, HostBooks is poised to become a pioneer in this highly competitive space, delivering excellence in execution to its diverse clientele both global and domestic.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
