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Carnival Cinemas, ahead of ‘Thackeray’ release introduces Shiv Vada pav on its FNB (Food and Beverages) list across India
MUMBAI: Carnival Cinemas, the multiplex chain in India is spicing up with the most popular snack chain, Shiv Vada Pav. The multiplex chain has recently integrated the snack into its FNB (Food and Beverages) list making it consumption-available across 72 properties in India.
Launched by Balasaheb Thackeray and the patrons of Shiv Sena Party, Shiv vada pav was launched in 2009 for generating employment for Maharashtrian youth. The trailer of the much-awaited biopic on Balasaheb Thackeray has already created storm across verticals, Carnival Cinemas, on the other hand, takes pride to introduce Shiv Vada pav into its business plan.
‘Thackeray’ narrates the life journey of the Late Balasaheb Thackery who like a true leader fought for equality for his fellow Maharashtrians. He initiated Shiv Vada pav teaching the unemployed youth how to make the vada pavs and earn living for themselves. Carnival Cinemas now have these vada pavs available at its FNB (Food and Beverages) counters and is thrilled by the association with the brand ‘Thackeray’.
Produced by Viacom18 Motion Pictures, Dr. Shrikant Bhasi, Mrs. Varsha Sanjay Raut, Ms. Purvashi Sanjay Raut & Ms. Vidhita Sanjay Raut, the movie is slated to release on January 25th, 2019 in Marathi & Hindi
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
