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Carnival Cinemas, ahead of ‘Thackeray’ release introduces Shiv Vada pav on its FNB (Food and Beverages) list across India
MUMBAI: Carnival Cinemas, the multiplex chain in India is spicing up with the most popular snack chain, Shiv Vada Pav. The multiplex chain has recently integrated the snack into its FNB (Food and Beverages) list making it consumption-available across 72 properties in India.
Launched by Balasaheb Thackeray and the patrons of Shiv Sena Party, Shiv vada pav was launched in 2009 for generating employment for Maharashtrian youth. The trailer of the much-awaited biopic on Balasaheb Thackeray has already created storm across verticals, Carnival Cinemas, on the other hand, takes pride to introduce Shiv Vada pav into its business plan.
‘Thackeray’ narrates the life journey of the Late Balasaheb Thackery who like a true leader fought for equality for his fellow Maharashtrians. He initiated Shiv Vada pav teaching the unemployed youth how to make the vada pavs and earn living for themselves. Carnival Cinemas now have these vada pavs available at its FNB (Food and Beverages) counters and is thrilled by the association with the brand ‘Thackeray’.
Produced by Viacom18 Motion Pictures, Dr. Shrikant Bhasi, Mrs. Varsha Sanjay Raut, Ms. Purvashi Sanjay Raut & Ms. Vidhita Sanjay Raut, the movie is slated to release on January 25th, 2019 in Marathi & Hindi
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
