MAM
HostBooks appoints Abhijit Dutta as CSO and advisor to board to drive exponential growth
Mumbai: HostBooks – a SaaS-based and one of the fastest-growing accounting platforms is moving on an expansion spree with the recent appointment of Abhijit Dutta as the Chief Strategy Officer and Advisor to the board. With his appointment, HostBooks aims to revolutionise its growth strategy, strengthen its leadership position, and acquire a significant market share across international markets.
With over 28 years of profound experience across the gamut of Sales, Operations, Marketing, and Communications, in all spheres across myriad industries, Abhijit is set to take charge of the complete Sales, Development, and Leadership operations at HostBooks. Under his expertise, the company’s key focus remains to enhance holistic business growth and propel the development of a robust leadership team. Abhijit’s experience in leading and building excelling business strategies will facilitate the platform’s profitable growth trajectory and fortify its presence in international waters such as the Middle East and Southeast Asia.
HostBooks co-founder Biswajit Mishra said, “We’re elated to have Abhijit on on-board. He commands an impressive track record in overseeing diverse operations across multiple globally renowned companies. His expertise will empower us to achieve profitable growth both domestically and internationally and drive us to improve the focal areas. The domain knowledge and network he brings to the forum will enable us to solidify our position as the leader in the automation software space.”
HostBooks CSO and board advisor Abhijit Dutta said, “I am excited about joining the comprehensive automation platform for all business needs – HostBooks. It is a fantastic opportunity to be a part of a dynamic company that is taking charge to streamline the automation requirement of SMEs. Given my background in driving revenue growth, I look forward to contributing to the company’s ongoing success and propel it to accelerate SMEs’ business efficiency.”
“I am eager to work with the talented team of HostBooks and with our collaborative efforts we look forward to revamping the sales, people and brand strategy. While delivering exceptional value to our clients, I am confident we will build a long-term stable solution that will act as a catalyst for SME growth, bolstering meaningful results for the company,” he adds.
Prior to the stint at HostBooks, Abhijit had most recently served as Chief Business Officer at Believe Cosmetic Pvt Ltd, where he single-handedly built the business from scratch. He has also been part of Fintech start-up Innoviti payment solution and has been instrumental in building the B2B Channel Business for them. Adding to his professional wisdom, he has also partnered with some of the largest MNCs across industries like Tally Solutions, HCL Infosystem, Nivea India Pvt Ltd, where he blended his strategic thinking to foster excellence in execution.
As a premium automated business solution that revolutionises the business operations of SMEs, HostBooks is poised to become a pioneer in this highly competitive space, delivering excellence in execution to its diverse clientele both global and domestic.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
