MAM
HostBooks appoints Abhijit Dutta as CSO and advisor to board to drive exponential growth
Mumbai: HostBooks – a SaaS-based and one of the fastest-growing accounting platforms is moving on an expansion spree with the recent appointment of Abhijit Dutta as the Chief Strategy Officer and Advisor to the board. With his appointment, HostBooks aims to revolutionise its growth strategy, strengthen its leadership position, and acquire a significant market share across international markets.
With over 28 years of profound experience across the gamut of Sales, Operations, Marketing, and Communications, in all spheres across myriad industries, Abhijit is set to take charge of the complete Sales, Development, and Leadership operations at HostBooks. Under his expertise, the company’s key focus remains to enhance holistic business growth and propel the development of a robust leadership team. Abhijit’s experience in leading and building excelling business strategies will facilitate the platform’s profitable growth trajectory and fortify its presence in international waters such as the Middle East and Southeast Asia.
HostBooks co-founder Biswajit Mishra said, “We’re elated to have Abhijit on on-board. He commands an impressive track record in overseeing diverse operations across multiple globally renowned companies. His expertise will empower us to achieve profitable growth both domestically and internationally and drive us to improve the focal areas. The domain knowledge and network he brings to the forum will enable us to solidify our position as the leader in the automation software space.”
HostBooks CSO and board advisor Abhijit Dutta said, “I am excited about joining the comprehensive automation platform for all business needs – HostBooks. It is a fantastic opportunity to be a part of a dynamic company that is taking charge to streamline the automation requirement of SMEs. Given my background in driving revenue growth, I look forward to contributing to the company’s ongoing success and propel it to accelerate SMEs’ business efficiency.”
“I am eager to work with the talented team of HostBooks and with our collaborative efforts we look forward to revamping the sales, people and brand strategy. While delivering exceptional value to our clients, I am confident we will build a long-term stable solution that will act as a catalyst for SME growth, bolstering meaningful results for the company,” he adds.
Prior to the stint at HostBooks, Abhijit had most recently served as Chief Business Officer at Believe Cosmetic Pvt Ltd, where he single-handedly built the business from scratch. He has also been part of Fintech start-up Innoviti payment solution and has been instrumental in building the B2B Channel Business for them. Adding to his professional wisdom, he has also partnered with some of the largest MNCs across industries like Tally Solutions, HCL Infosystem, Nivea India Pvt Ltd, where he blended his strategic thinking to foster excellence in execution.
As a premium automated business solution that revolutionises the business operations of SMEs, HostBooks is poised to become a pioneer in this highly competitive space, delivering excellence in execution to its diverse clientele both global and domestic.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
