MAM
Horlicks urges women to #StandStrong
MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.
The campaign features Taapsee manoeuvring multiple challenges throughout her day. Focused on how women today rely on their bones to support their strength to pursue their passions, the campaign sees Pannu depict how bone strength is a big part of how she’s able to deliver her best day in and day out.
One out of every two women suffer from low bone mineral density after 30 years of age. That women do not see the issue as amongs the top health concerns is major cause of worry. The #StandStrong platform, targeted primarily at women over 30 years of age aims to create conversations and educate the consumers about bone health with a clear call to action for women to take firm steps towards ensuring they have strong bones.
GSK Consumer Healthcare India area marketing lead, nutrition and digestive health Vikram Bahl says, “The issue of bone health, while a less discussed one, is a key determinant of physical strength, especially after the age of 30. We seek to bring to attention the importance of bone health in helping women stay physically strong. We are confident that our partnership with Taapsee will help generate the required awareness about bone health among women and be a catalyst for them to #StandStrong.”
Actor Taapsee Pannu adds, “I’ve always followed the belief that there is nothing that a woman can’t achieve if she is determined and builds the strength to do so. The I #StandStrong platform launched by Women’s Horlicks is a perfect representation of this mantra. It is inspiring women to invest in their physical strength in this case supported by strong bones.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
