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Horlicks’ new TVC addresses critical need of supporting immunity
MUMBAI: In line with Horlicks’ continuous commitment to nutrition, the brand has launched a new TVC highlighting how Horlicks*, consisting of immunity supporting nutrients like Zinc, Vit C and Vit D, can help support the body's defences.
With ‘Work from Home’ being the new normal, individuals are stretching themselves every day, balancing work from home and work at home. In these times, it is essential to look after each of the family members. Today, healthcare professionals are putting up a tough fight in the hospitals and their own immunity is critical to continue this battle. The new TVC beautifully captures this aspect with a thoughtful husband, making sure that his wife, a medical practitioner, is getting the immunity nutrients every day, to support her immunity in this fight.
HUL executive director foods and refreshment Sudhir Sitapati said, “In our battle against this pandemic, it is crucial to understand what each of us can do at an individual level. With this TVC, we aim to highlight the need for stronger immunity which is essential in these trying times. Balanced nutrition is important, especially when the immune system needs to be in optimal condition. Horlicks has Zinc, Vitamin C and Vitamin D – key nutrients known to support immunity. Recently, we also committed to donating packs of Horlicks to all major Covid hospitals in 12 key cities to help support immunity of health care workers and providers as they continue their tireless fight against coronavirus.”
FCB Ulka CCO Swati Bhattacharya said, “Caregivers are left with little or no bandwidth to care for themselves when it comes to nourishment. Be it the quintessential homemaker or the ones now in front line, battling the pandemic. Making a cup for Horlicks for people we care about, not only provides them with immunity supporting nutrients, but also comforts them."
Adhering to government’s orders to maintain social distancing, the entire TVC was made indoors by a production team of two. Additionally, the technical team further helped in completion of the TVC while working remotely from their homes.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
