MAM
HORIBA India goes live with Kapture CX
Mumbai: In a significant move that promises to redefine customer experience in the consumer durables sector, HORIBA India, a subsidiary of the globally acclaimed HORIBA Group, has gone live with Kapture CX. This collaboration aims to leverage groundbreaking GenAI and automation technologies to transition from customer satisfaction to customer delight in the consumer durables space.
Since its establishment in India in 2006, HORIBA India has been at the forefront of analytical testing and research equipment, showcasing a steadfast commitment to innovation and excellence. This partnership with Kapture CX marks a pivotal step in HORIBA India’s ongoing efforts to enhance customer service and engagement across its operations in India and the SAARC nations.
The partnership between Kapture CX and HORIBA India is built on a foundation of innovation, trust, and a shared vision for the future of customer experience. By integrating Kapture CX’s Gen-AI infused customer experience management platform with HORIBA India’s operations, the partnership is set to offer seamless, efficient, and highly responsive customer service solutions. This is particularly relevant in the consumer durables vertical, where customer expectations for quick, effective, and personalized service are higher than ever.
Kapture CEO & co-founder Sheshgiri Kamath said, “We are quite delighted to have been given the opportunity to work with a global brand like Horiba. Both the teams share a great deal of passion towards customer experience and that has helped us bring out our best in terms of execution. we look forward to a great journey with Horiba in the coming years”
Expressing his enthusiasm for the partnership, HORIBA India president Rajeev Gautam stated, “We are excited about what Kapture CX brings to the table, especially in the consumer durables space where customer expectations are continuously evolving. With GenAI and automation, Kapture CX is providing the support we need to elevate our customer experience from satisfaction to delight. Their team has been with us at every step, helping us build a strong foundation of trust. We are eager to see how this partnership evolves and look forward to a lasting relationship with Kapture CX.”
As businesses worldwide continue to navigate the challenges of digital transformation, the collaboration between Kapture CX and HORIBA India stands as a beacon of innovation and customer-centricity. It underscores both companies’ commitment to driving customer-centric innovations and setting new standards in the consumer durables industry.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
