MAM
‘Honeymoon Travels’ kicks off promotional push
MUMBAI: The forthcoming Bollywood film ‘Honeymoon Travels Pvt. Ltd.’ is looking to ride the vehicle that is featured in the movie, the Tata Starbus, across multiple mediums as part of its promotional agenda.
A web contests will be run on MSN India, IndiaFM
and Bharat Matrimony giving two lucky couples an opportunity to win a honeymoon package at Taj Exotica, Goa.
While an SMS contest will give Tata Indicom customers in Delhi, NCR, Mumbai and Kolkata a chance to play to win tickets for two for the film.
As part of an on-ground initiave, The Honeymoon Travels Starbus will travel all across Mumbai city this week, starting from Andheri East to Churchgate Station, Azad Maidan, St. Xavier College, Jai Hind College, Wilson College, Chowpatty Beach, Bandstand, Carter Road and Juhu Beach. Tata Motors along with Excel Entertainment, will carry out a number of promotional activities in other key cities as well, informs an official release.
The trailer for Honeymoon Travels- Starbus is also being streamed on You Tube. While Vox Populi will provide Bollywood fans to voice their opinions about the bus and the movie clips/music etc.
Excel Entertainment’s multi-starrer directed by Reema Kagti is the story about six newly married couples on a package honeymoon tour from Mumbai to Goa on a bus. The star cast includes Shabana Azmi, Boman Irani, KK, Raima Sen, Ranbir Shorey, Diya Mirza, Karana Khanna, Amisha Patel, Abhay Deol, Minisha Lamba, Sandhya Mridul and Vikram Chatwal.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
