MAM
‘Honeymoon Travels’ kicks off promotional push
MUMBAI: The forthcoming Bollywood film ‘Honeymoon Travels Pvt. Ltd.’ is looking to ride the vehicle that is featured in the movie, the Tata Starbus, across multiple mediums as part of its promotional agenda.
A web contests will be run on MSN India, IndiaFM
and Bharat Matrimony giving two lucky couples an opportunity to win a honeymoon package at Taj Exotica, Goa.
While an SMS contest will give Tata Indicom customers in Delhi, NCR, Mumbai and Kolkata a chance to play to win tickets for two for the film.
As part of an on-ground initiave, The Honeymoon Travels Starbus will travel all across Mumbai city this week, starting from Andheri East to Churchgate Station, Azad Maidan, St. Xavier College, Jai Hind College, Wilson College, Chowpatty Beach, Bandstand, Carter Road and Juhu Beach. Tata Motors along with Excel Entertainment, will carry out a number of promotional activities in other key cities as well, informs an official release.
The trailer for Honeymoon Travels- Starbus is also being streamed on You Tube. While Vox Populi will provide Bollywood fans to voice their opinions about the bus and the movie clips/music etc.
Excel Entertainment’s multi-starrer directed by Reema Kagti is the story about six newly married couples on a package honeymoon tour from Mumbai to Goa on a bus. The star cast includes Shabana Azmi, Boman Irani, KK, Raima Sen, Ranbir Shorey, Diya Mirza, Karana Khanna, Amisha Patel, Abhay Deol, Minisha Lamba, Sandhya Mridul and Vikram Chatwal.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
