MAM
Honda unveils brand strategy for ‘Dream’ series in India
MUMBAI: After splitting from its local joint venture partner Hero, Honda Motorcycle and Scooter India (HMSI) launched its India specific three-pronged corporate direction.
Honda‘s brand slogan in India ‘Sach Kar Denge Sapne‘ is inspired by the global brand slogan ‘Power of Dreams’. It aims to connect emotionally with customers of all demographics and psychographics by associating with brand ambassador Akshay Kumar and to create a new benchmark with Dream Yuga – Honda‘s foray into the mass motorcycle segment.
The slogan recognises India as the centre of the global two-wheeler business for the coming times, and expresses Honda‘s future vision: to share “our dreams with others and make them a reality”.
The company said Bollywood actor Kumar has both emotionally touched and rationally inspired a generation of young Indians to become achievers and, hence, captures the essence of brand Honda.
Honda‘s first mass motorcycle, Dream D, was launched in 1949 by founder Soichiro. Since then, Honda has launched a series of successful ‘Dream‘ models globally. With a legacy of over 50 years, Honda has now launched the legendary Dream series in India. With Dream Yuga launched, Honda has taken its first big step towards mass mobility in India.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
