MAM
Honda unveils brand strategy for ‘Dream’ series in India
MUMBAI: After splitting from its local joint venture partner Hero, Honda Motorcycle and Scooter India (HMSI) launched its India specific three-pronged corporate direction.
Honda‘s brand slogan in India ‘Sach Kar Denge Sapne‘ is inspired by the global brand slogan ‘Power of Dreams’. It aims to connect emotionally with customers of all demographics and psychographics by associating with brand ambassador Akshay Kumar and to create a new benchmark with Dream Yuga – Honda‘s foray into the mass motorcycle segment.
The slogan recognises India as the centre of the global two-wheeler business for the coming times, and expresses Honda‘s future vision: to share “our dreams with others and make them a reality”.
The company said Bollywood actor Kumar has both emotionally touched and rationally inspired a generation of young Indians to become achievers and, hence, captures the essence of brand Honda.
Honda‘s first mass motorcycle, Dream D, was launched in 1949 by founder Soichiro. Since then, Honda has launched a series of successful ‘Dream‘ models globally. With a legacy of over 50 years, Honda has now launched the legendary Dream series in India. With Dream Yuga launched, Honda has taken its first big step towards mass mobility in India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
