Brands
Honda steers ahead with 50,000 Adas-enabled cars on Indian roads
MUMBAI: Honda Cars India has hit the accelerator on safety, crossing the milestone of 50,000 Adas-enabled cars on Indian roads. With its Honda Sensing technology making waves, the company is reaffirming its commitment to a future of accident-free driving aligning with Honda’s global goal of achieving zero traffic collision fatalities by 2050.
First introduced in India with the Honda City e:Hev in 2022, Honda Sensing has rapidly expanded across the lineup, making its way to the Honda City (2023), the Elevate (2023), and most recently, the Amaze (2024). The third-generation Amaze now holds the title of India’s most affordable Adas-equipped car, bringing advanced driver assistance technology within reach of more customers.
With safety now a key purchase driver, Adas-equipped variants account for 60 per cent of elevate sales, a whopping 95 per cent of City sales, and 30 per cent of Amaze sales. Among customers choosing ADAS models, half cited safety tech as their top reason for purchase.
Honda Cars India vice president for marketing & sales Kunal Behl said, “At Honda Cars India, safety is at the core of everything we do. The 50,000 ADAS milestone reflects our commitment to making roads safer while also demonstrating the growing acceptance of advanced safety technology among Indian consumers.”
In 2023, Honda became the first automaker in India to introduce Adas in manual transmission models, ensuring safety innovation isn’t limited to automatic variants.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
