Ad Campaigns
Honda Motorcycle and Scooter India showcases its new OOH Campaign ‘Floating Showroom in the Backwaters of Kerala’
Mumbai: Honda Motorcycle & Scooter India (HMSI) has launched a one-of-its-kind outdoor campaign, “Floating Showroom in the backwaters of Kerala.” Taking the market closer to its customers with this new initiative, Honda aims to showcase the ease of access and durability that the Activa scooter provides to its loyal customers in India.
Conceptualised by Tribes communication, the new campaign pays homage to Kerala’s iconic character while resonating with the city’s flowing transportation channels via the backwaters.
Beginning its seven-day voyage ahead of the Onam festival from Arookutty, Honda’s Floating Boat showroom covered over 15 locations before anchoring at the scenic shores of Alleppey to celebrate the culture and spirit of the state.
Commenting on the success of the campaign, Honda Motorcycle & Scooter India managing director, president & CEO Atsushi Ogata said, “We wanted to create an experience for our local audience and narrate a story that would be relatable to them. Through the floating showroom activation, we are delighted that our connection with our consumers has grown stronger. The result achieved so far is a testimony of Honda’s strong customer connect and we are optimistic that this will contribute to building better and more prolonged relations with our audience.”
Noteworthy, the brand campaign registered a record-breaking growth of 41 per cent in online queries and 24 per cent in retail stores, with a combined increase of 33 per cent in brand-related inquiries, the company shared in a statement.
Besides offering attractive schemes & affordable finance options, Honda Motorcycle & Scooter India brand displayed offers and schemes on the two-wheelers for the locals.
According to Tribes Communication managing director Gour Gupta, “A brand storytelling has to be creative, compelling and engaging. Through the floating showroom activation, we wanted to create an unprecedented experience for the audience. We are glad to have generated a huge impact on the queries from the customers and are optimistic that the momentum will sustain.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
