Brands
Honda Cars India registers 30% growth in April 2014
MUMBAI: Honda Cars India (HCIL) recorded a monthly domestic sale of 11,040 units in April 2014 registering a growth of 30 per cent owing to the success of the all new Honda City and strong sales momentum for Honda Amaze. The company sold 8,488 units in the corresponding month, last year.
Expressing delight on the company’s performance, Honda Cars India sr vice president marketing & sales Jnaneswar Sen, said, “We have started the financial year 2014 – 15 on a positive note and would like thank our customers for the fantastic response to the all new Honda City. We also celebrated the 1st anniversary of Honda Amaze by introducing the anniversary edition and we are confident of its good sales in this fiscal as well.”
HCIL also exported a total volume of 402 units during April 2014.
The company’s product range includes Honda Brio, Honda Amaze, Honda City and Honda CR-V. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. The company has a strong sales and distribution network with 170 facilities in 107 cities spread across the country.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
