Ad Campaigns
Honda Cars India introduces multi media campaign ‘Great Honda Fest’
Mumbai: Honda Cars India Ltd. (HCIL) has marked the beginning of the festive season with the launch of its multi-media campaign for ‘The Great Honda Fest’.
This campaign is a tribute to the diverse and vibrant festivals celebrated across India that illuminate India’s cultural landscape.
From the spiritual serenity of Onam to the vibrant exuberance of Ganesh Chaturthi, Durga Puja & Dussehra and radiant lights of Diwali, Honda’s campaign captures the essence of these diverse celebrations, spreading festive cheer across the nation. The brand film showcases how Honda vehicles effortlessly become a part of these joyful moments, embracing the traditions, rituals, and happiness that define each festivity.
Commenting on the promotion campaign, Honda Cars India Ltd. VP, marketing & sales, Kunal Behl said, “Festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, we aim to celebrate this spirit. At Honda, we drive not just cars, but the happiness and togetherness of communities. Adding to the cheer of the campaign. HCIL has introduced a special festive price for the ‘S’ variant of the Honda Amaze, available in both MT and CVT. This offer is designed to enhance affordability in markets where demand for these variants is growing. By making the Amaze more accessible, we hope to meet our customers’ evolving needs while delivering the reliability and driving experience Honda is known for.”
As part of the ‘Great Honda Fest’ the company is offering attractive benefits on the purchase of its premium range of cars. Customers can avail a three-year free maintenance package offered along with other attractive benefits in form of cash discounts, loyalty, exchange, and corporate offer on its product range.
The promotional scheme is available on select models including the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate. This offer is valid at all authorized Honda dealerships across the country for a limited period and applies to specific model variants.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
