Brands
Honda Amaze celebrates glorious ten years in India
Mumbai: Honda Cars India (HCIL), a leading manufacturer of premium cars in India is commemorating the tenth anniversary of its popular family sedan, Honda Amaze. The car, first introduced in India in April 2013, has since become Honda’s best-selling model and holds a strong market position in its segment and the industry. The Amaze has brought joy and pride to over 5.3 lakh customers during the last ten years and is currently one out of every two Honda cars sold in the country, accounting for 53 per cent of HCIL’s sales in India. In line with Honda’s unwavering commitment to its customers by providing them with the most advanced products and services, ahead of time, all Honda Amaze sold in India are E20 material compatible since its first launch in 2013.
The Honda Amaze is a contemporary sedan that offers a perfect balance of performance and fuel efficiency. It boasts Honda’s advanced powertrain, striking bold design, sophisticated and spacious interiors, superb driving performance, advanced features, and safety technologies. Over the last ten years, the model has seen a host of updates including two generations and multiple other updates. It is one of the best-selling sedans among personal buyers, appealing to both first-time buyers and those seeking an upgrade from smaller vehicles.
Honda Cars India Ltd. president & CEO Takuya Tsumura expressing his pleasure on the successful achievement of the ten years journey of Honda Amaze said, “Today marks a milestone in our India journey, as Honda Amaze completes a decade-long presence in this market with over 5.3 lakh customers. It is a strategic premium entry model in our portfolio offering ‘One Class Above Sedan Experience’ to our customers with its strong brand appeal, bold styling, excellent performance, durability, build quality, safety and comfortable experience. We’re glad the Amaze is significantly contributing to our India business and has become the best-selling model in our line-up.” “The Amaze receives 40 percent of first-time buyers and has shown growing preference for the advanced cvt automatic variants which accounts for almost 35 percent of the current model sales,” he added.
The first generation Honda Amaze, launched in April 2013, sold 2.6 lakh units till March 2018. In its second generation, Honda Amaze has sold 2.7 lakh units since its launch in May 2018, making it one of the most popular brands in the country.
The Honda Amaze is manufactured exclusively in India at Honda’s Tapukara plant in Rajasthan, catering to both domestic and export business. The Made in India Honda Amaze is exported to South Africa and SAARC countries. With a strong network of 325 facilities in 236 cities across India, Amaze has developed a strong popularity and presence in tier two and three markets, accounting for 60 percent of model sales in these regions.
The Amaze is powered by 1.2L i-VTEC petrol engine delivering 90PS@6000 rpm power and 110 Nm@4800 rpm torque and is coupled with five speed manual transmission and cvt (continuously variable transmission) offering fuel efficiency of 18.6 kmpl and 18.3 kmpl respectively.
The peace of mind service offering of the Honda Amaze with best in class three years unlimited kms warranty and low cost of maintenance have also been strong appeal points for customer’s consideration. All Honda Amaze sold in India are E20 material compatible and customers can use the new grade of E20 fuel in their existing Honda Amaze without the need of changing any part in the car.
The made in India Honda Amaze had received a strong four-star safety rating from global NCAP, when the Africa spec variant was crash-tested in 2019 under the safer cars for Africa campaign.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
