Ad Campaigns
Homesfy launches ‘Sapno Ka Gullak’ campaign
Mumbai: Homesfy has launched its ‘Sapno Ka Gullak’ campaign, capturing the journey of a middle-class family’s dream of home ownership. Set in Mumbai, the campaign shows parents breaking their savings each Diwali to support their son’s aspirations. In return, the son expresses his gratitude by gifting them their dream home, honoring their lifelong sacrifices.
“Homesfy stands by the belief that a home is not merely four walls; it is a culmination of love, dreams, and sacrifices,” said Homesfy.in and Mymagnet.io CEO & founder Ashish Kukreja. “With ‘Sapno Ka Gullak,’ we’re not just celebrating Diwali but honouring every parent’s quiet sacrifices. At Homesfy, we are committed to making dreams come true, walking every step with our clients in their journey towards a place they can truly call home.”
Buying a home in Mumbai is a major challenge for the middle class due to soaring prices and limited options in prime locations, with property rates increasing nearly 10 per cent over the past year. Despite these hurdles, homeownership remains a lifelong dream, requiring years of sacrifice and savings. The ‘Sapno Ka Gullak’ campaign highlights the emotional journey of homebuying: each Diwali, parents prioritise their son’s needs, and now he fulfills their dream of a home, honoring their years of love and sacrifice.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
